Do the right thing book southwest

Southwest honors our customers patronage by doing the right thing for them providing safe, comfortable, and reliable air transportation. Kids animated movie doing the right thing short film. He is a popular keynote speaker and author of several books, including the apple experience, the first. Showing what they really mean in the face of todays do anything to win. In the dedication of his new book, do the right thing, parker recalls. Doing the right thing is not always popular, particularly when you are a member of the privileged group. For parker, and it seems for southwest airlines, the right thing is to put the employee first. The book, do the right thing, is two books in one, seamlessly interwoven. First of all, it is an exciting narrative of the most unusual and in many ways successful campaign in recent memory. The key was our people, parker explains in his book do the right thing. Southwest employees from the very get go were empowered to do the right thing with customers and to make decisions. This is a must read for managers at all levels and especially for small business owners. How to do the right thing almost every time psychology. Buy do the right thing a fireside book by spike lee, lisa jones isbn.

The right thing hardcover illustrated, january 28, 2003. When that happens, customers will do the right thing and put the companys shareholders first by giving the company their continued business. We practice this concept in a million different ways, every day. Empowerment is the key word across all great customer service brands ive studied, including southwest and virgin america. Started as a wonderful read especially about the history of south west airways and j. Southwest honors our customers patronage by doing the right thing for. Jim parker on life and leadership leadership freak.

James parker author, dave summers narrator, american management association publisher try audible free. The culture of southwest is captured most accurately in the title of the book. Doing the right thing southwest airlines book flights. How to do the right thing almost every time new research reveals a strategy that you might not have thought of. In his new book do the right thing, jim shows why doing the right thing by your employees and your customers isnt just na feelgoodism. How southwest and virgin america win by putting people before profit. But what you can do is make people want to do the right thing.

Southwest honors our customers patronage by doing the right thing for themproviding safe, comfortable, and reliable air transportation. The right thing by amy conner goodreads share book. In a gutwrenching time for the airline industry, southwest was the only. Parker had been ceo of southwest airlines for only a few months in. Find all the books, read about the author, and more. James parker on doing the right thing at southwest airlines ama. Exsouthwest airlines ceo offers lessons in leadership from post9. How dedicated employees create loyal customers and large profits paperback by. Highlighting morals and character traits such as integrity, honor, trust and ethics. James parker on doing the right thing at southwest. Carly simon originally recorded the right thing to do on her 1972 breakthrough album no secrets and was the followup hit single to her signature song youre so. Director spike lee dives headfirst into a maelstrom of racial and social ills, using as his springboard the hottest day of the year on one block in brooklyn, ny.